share of digital ad revenue will keep shrinking
digital advertising revenue will continue to shrink, market research firm eMarketer latest numbers predict.
The projected declines inmarket share span both search ad income, for which Google competes mainly against coque huawei p10 Microsoft and coque autres huawei Yahoo, and display ad income, for which the firm competes mainly against Facebook, Twitter, Yahoo and Verizon. search ad spending, according to eMarketer. However, last year Google took74.5 percent of coque samsung s10 game of thrones search ad spending. And next year, coque samsung galaxy a5 flamant rose the company share will drop to coque de telephone pour samsung a10 71.5 percent, and to 68 percent in 2018, eMarketer coque huawei mate expects.
As Google proportion of search ad revenue declines through 2018, Yahoo will also slip, from 3.7 percent this year coque vert samsung a40 to 3.2 percent by 2018, and Microsoft coque samsung a8 2018 integrale will take 8.8 percent this year, 8.9 percent next year, then 8.6 percent in 2018, according to eMarketer. Yelp will see steady gains from 1.9 percent this year to 2.3 percent in 2018, the research company coque samsung a7 tete de mort predicts. this year, Facebook revenue share will keep up its fairly steep rise, while Google portion will slide, eMarketer forecasts. Facebook, which saw its coque samsung gamaxy a40 share in 2014 of 25.1 percent hit nearly 30 percent in 2015, will boost its portion this year to 31.2 percent, and to 34.7 percent by 2018, according to eMarketer. Google share will drop from 14 percent this year to 12.9 percent in 2018, eMarketer expects.
Twitter take, which has been on the increase from 3.9 percent in 2014 to 4.8 percent last year, will bring in 5 percent of the total this year and 5.6 percent by 2018, eMarketer samsung j3 coque silicone predicts. Yahoo share, 5.8 percent in 2014, has fallen consistently and will continue its slide, to 3.7 percent this year and 3 percent in 2018, according to eMarketer.
Verizon, which is in the process of buying Yahoo, has also seen steady declines in display ad share, from 4.4 percent in 2014 to 3.7 percent last year, and its portion will drop to 2.7 percent by 2018, eMarketer forecasts.
Still, Google will continue to increase actual revenue from both coque huawei p30 search and display ads, eMarketer says. This year $22 billion in search ad revenue samsung a20 coque mickey for Google will rise samsung galaxy a10 coque paillette steeply to $23.7 billion next year and $25.4 billion in 2018, eMarketer predicts. coque samsung a6 ananas Google display ad revenue will climb from this year $4.6 billion coque samsung s7 to $5 billion next year and $5.5 billion in 2018, according to the research firm.
Globally, Google has seen its share of searchand display ad revenue contracting as well. In search, the firm saw its portion drop to 58.9 percent last year from 60.8 percent in 2014, and this year will take 55.2 percent, eMarketer expects. Chinese web services company Baidu will increase its search ad share this year to 10.1 percent, after two years of growth from 2014 8.5 percent; Microsoft took 3 percent in 2014 but will have 3.4 percent this year, according to eMarketer.
In display, Google global portion will drop to 12.3 percent this year from 13.3 percent last year and 14.1 percent in 2014, coque samsung a20e en silicone motif eMarketer predicts. Facebook will increase its dominance this year, to 26.9 percent from coque samsung a10 graphique last year 25.1 percent and 21 percent in 2014, according to eMarketer. coque a50 samsung bumper Chinese e commerce company Alibaba will take 10.6 coque fille samsung galaxy a5 2017 percent this year, after steady increases from 8.8 coque samsung a50 2019 ecriture percent in 2014, eMarketer predicts…